Sorry for the image-heavy post, lovers but it was sooo hard for me to choose my fave images from Prada's fall 2010 35-image fantasy lookbook. Miuccia always steers away from the norm with her artful collections so wouldn't it only make sense to produce an equally artful lookbook? The cartoonish aspects of the lookbook are bright, bold and don't make a lot of sense... but they don't really have to; the clothes are the focal point of each image and its interesting to see how they're interpreted. Click here to see the full lookbook.
Art direction and Artwork by OMA (Alexander Reichert & Fausto Fantinuoli), with photography by Phil Meech.