joe fresh s/s 2012

This was definitely Joe Mimran's best collection for Joe Fresh to date; it felt, well, fresh. The show was an endless parade of Canadian models: Alana Zimmer, Kate King, Heather Marks, Yasmin Warsame, Kori Richardson and Amanda Laine, among others. The clothes possessed a clean '60s minimalism with mod sheaths, tailored shirts and precisely-cut wide leg trousers (my favorite pair was denim with a tuxedo-esque side stripe). A modern sportswear flavor was injected with drawstring details and the use of parachute material in the form of anoraks and billowy ballgown skirts. Footwear included pointed loafer pumps (think Céline) and amazing wedge platform sandals in nude and optic white. Joe Fresh is becoming more and more appealing to the fashion-forward consumer not only in price, but in quality as well.



Daisy said...

Fantastic collection!

Carolina Sundell said...

Joe Fresh haven't heard of that brand before.. I'm happy that you shared it because the clothes are exquisite, I love the orange skirt in leather.

Veronica said...

:o that's joe fresh!?
Thanks for posting this, I will keep it in mind next time I am looking for some affordable clothes!
xx Veronica

the gorgeous said...

absolutely fab!! it reminds me a lot to Jil Sander style.